SIMON COLLINS

Creative Director

Simon Collins began his career at JWT London as a copywriter working on global brands like Kelloggs, Nestle, and Unilver. In the late 1980’s he was brought to Australia by Saatchi & Saatchi Sydney, where he developed the iconic ‘Which bank?’ campaign for CBA. He was subsequently creative director of creative powerhouse The Campaign Palace and in 1997 opened his own agency, Collins Thomas Cullen, which launched AAPT as a consumer brand and was an agency of record for the Bob Carr NSW Labor Government.

Between 2006 and 2009 he worked for Y&R New York as creative director of new business, and in 2009 moved to Havas in London to work on the first David Cameron election campaign. He set up his own consultancy with international clients including Australian Wool (AWI) before returning to Australia in 2016.

Since then Simon has been the creative brains behind campaigns generating public support for the 2017 Australian Olympic team, Recognise, and the ‘Vote Yes’ Equality campaign for the 2017 national survey on marriage equality. As well as being a strategist, a hands-on copywriter and an award-winning creative director, Simon also directs all his own film projects.

Our Partners

The Partners in Collins & Partners change according to the nature of the project. Many of the campaigns we have created have been joint ventures with other strategic consultancies and organisations who want to give their client’s communications objective a creative edge.

The Shape Agency

The Shape Agency was established to help organisations with a social interest objective achieve their communications goals. By helping clients shape the public debate and stakeholder perceptions, they create the space for change and enable organisations to achieve their objectives.

They involve clients in the creative and strategic process, drawing together a sharp analysis of the policy and political environment with a tested and highly strategic communications approach to affect change in the most complex parts of the economy.

Behaviour Change Partners

 Behaviour Change Partners is an independent creative agency that approaches every marketing problem as a behaviour change problem. Science knows a lot more about human decision-making than marketing ever uses and they dig deep to understand and apply its proven, credible principles in their work.

They’re a creative agency that believes there's a more effective, more efficient and more interesting way to approach and solve marketing problems.