NSW Election 2019

Public Service Association NSW

Public Service Association of NSW represents over 38,000 members, who provide essential public services to the people of NSW. The billboard, tv and radio campaign we created increased both appreciation of these services, and also respect for workers who provide them. The principle challenges here was finding a creative platform which would appeal equally to every one of the PSA’s 80 member organisations, and which could be adapted easily to address the different priorities of different parts of the state.