WA Voluntary Assisted Dying Bill Campaign

Go Gentle Australia

Collins + Partners worked with GGA to provide the advertising campaign to advocate for the VAD bill before Western Australia’s parliament. 

We developed an integrated advertising campaign utilising TV, digital, radio, print and social media - designed to educate the community that a bill was before parliament and to motivate Western Australians to contact their MPs.

After a long campaign through the West Australian Parliament, the legislation passed in December 2019.