The Yes Campaign

Australian Marriage Equality

Simon and former partner Tim Gartrell also worked together on one of the biggest national campaigns in Australia in the last decade – Yes Equality.

When Malcolm Turnbull announced a national postal survey on same sex marriage, the Equality Campaign turned to Tim to lead the YES campaign for the biggest national plebiscite in two decades.

The campaign commissioned Simon to develop the central advertising that would frame the campaign.

The result was a resounding victory. The campaign aimed to secure a 60% YES vote based on a 60% turnout. The result was a historic 61.6% YES and a massive turnout of 78.5%.