Change the Laws of NaturE

The Wilderness Society

The Wilderness Society needed a campaign which refreshed their brand, and at the same time highlighted the need for new legislation to give Australian wilderness and wildlife better protection against state governments’ deals with developers. The campaign we created, which included billboards, print and online content, was built on the slogan ‘Let’s change the laws of nature’, and the subject matter of each execution was tailored to the different environmental challenges faced by each state.