RECOGNISE

Reconciliation week 2017

RECOGNISE was the campaign for Constitutional Recognition of Aboriginal and Torres Strait Islander people in the Constitution, run by Reconciliation Australia. All members of the team at Collins and Partners worked on this campaign across advertising, communications, digital and stakeholder engagement. Through deep cultural awareness we executed our work and tailored nuanced messaging that spoke to both Aboriginal and Torres Strait Islander communities, as well as the broader voting population. For National Reconciliation Week 2017, we created a TVC that ran on television and across digital. This was supplemented by banners recreated in print and in major cities across Australia.